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• 10 years experience designing & delivering compassionate solutions to complex service, strategy and product challenges.

• 4+ years growing high-performing, interdisciplinary, design & product teams through strategy, creativity and empathy.

I am passionate about:

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• Research! From generative UX to usability testing. Journey mapping, ethnography and interviews over personas. 

• Data-driven decision making - both qualitative and quantitative methods

• Information Architecture; you need good bones to start!

• Systems mapping, strategic design, the big problems

• Good communication at all levels - from design to writing to presenting

• Foresight & Modelling - planning for the future so we can make good decisions today

• Agile Project Management, process facilitation, alignment toward a goal.

• Adobe CC & XD, Figma, Fable

• Accessibility, full stop.