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User-centered transformation for services, products and organizations

Hi, I’m Jordana...


I am a bilingual Strategy, Service and UX Designer from Ottawa, Canada and an experienced Graphic Facilitator. I manage high-performing, interdisciplinary product and service teams.

Since 2014, I’ve worked internationally to help clients across sectors solve complex problems by putting people at the centre of solutions. I help organizations better serve users with data-informed decision-making and creativity.

Photo of me! I am a woman with curly hair, in my early 30s, smiling.
Logo for the Ontario Association of Children's Aid Societies
Logo for PWC
Logo for the government of Canada
Logo for Fast Company
Logo for McGill

Career Highlights


I led a national service design project to develop user-led guidance for the Accessible Canada Act through accessible, participatory, design research with business executives and diverse persons with disabilities, producing prototypes of business processes for greater inclusiveness and accessibility.


I developed an internationally recognized mixed-methods approach to program evaluation leveraging Design Thinking and presented it to the World Conference on Qualitative Research in Porto, Portugal in 2019.


I developed a strategy and operating model for a multi-million dollar portfolio of robotic process automations as part of Covid relief efforts in Service Canada.


I recruited, hired, and led several high-performing, multi-disciplinary design and development teams for the Government of Canada, mentoring the next generation of public sector innovators.


I captured the Prime Minister's Town Hall through live graphic recording at the 2019 Youth Summit in Ottawa.

The Toolbox


  • UX & UI & Service Design

  • Research - Design & Usability

  • Mixed-methods analysis

  • Graphic Facilitation

  • Creative Direction

  • Data Visualization & Graphic Design

  • UX Copy Writing

  • Information Architecture

  • Strategic Planning

  • Systems Mapping

  • Foresight & Modelling

  • Journey Mapping, Personas & Scenario Development

  • Facilitation (MG Taylor Method trained)

  • Agile Project Management

  • Adobe CC & XD, Figma, Fable

  • UiPath - (basic knowledge)

Thought Leadership



  • Apolitical Top Contributor - multiple articles from 2019 to 2021

  • Observatory of Public Sector Innovation - "Rapid Impact Evaluation for Public Sector Innovation", 2019

  • Royal Society of the Arts - "Design Thinking for Writing", 2018

Course Development

  • Guide to Experimentation - Treasury Board of Canada, 2020

  • Leading Teams Effectively in Government - Apolitical, 2020


  • Keynotes - Apolitical, 2022, 2021, 2020

  • Panel - Disability and Work Conference in Ottawa, 2019

  • Panel  - IPAC Conference in Winnipeg, 2019

  • Panel - World Conference on Qualitative Research in Porto, 2018

The Work

Interface design for a collaborative software called GCXchange. Photo. Interface includes illustrations of people coworking.


UX design & research

A CIO-led platform for users across the Government of Canada, in all departments, to enable better collaboration

Photo of a woman using an assistive device to transcribe a presentation. Screen of device reads: Is everyone ready?

ACA in application

Service design

A national service design project to develop services, tools and guidance for businesses with users for the Accessible Canada Act

Photo of two men, in cubicles, working at a call centre while wearing medical masks

RPA Delivery

Strategy and research

A user-led operating model for robotic process automation to alleviate strain on critical services during the pandemic

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